How Long Should A Video Be?
Photo by Mimi Thian on Unsplash You’ve done the research, you’ve hired a videographer, and you’re ready to make a promo video that will boost your brand and meet your business goals. But early on in production planning, you hit a snag. How long should your promo video be? Is there a golden number? We’ve heard the alarming stories of humans’ shrinking attention spans (comparing our minds to those of goldfish) and that videos over 30 seconds often go unwatched. Business owners
5 Ways Small Businesses Can Survive (& Thrive) with Digital Marketing
We've put together a list of the top 5 ways small businesses can survive and thrive in the shift to digital marketing. The beauty of the
How Video Marketing Is (Quickly) Taking Over
Small businesses are constantly trying to break through the clutter of competitors' marketing messages with creative, innovative content. In order to survive in today's marketplace, you have to grab your consumers' attention early and memorably. Video has quickly become one of the most essential components of any content marketing strategy—its demand, popularity, and lasting effectiveness make it a powerful way to communicate with your current and prospective customers. Simpl
High Street Has an Award-Winning Film!
Our short film for Rapid Print & Marketing, a small business located in Victor, NY, recently won a 2017 Jury Award for the GoDaddy / Audience Awards Small Business Stories Video Contest! We're thrilled to have made the final top 10 out of 194 total contestants. The goal of the contest was to highlight small businesses and the people who have created them through documentary-style shorts. After an initial round of audience voting (thank you to our wonderful viewers who voted u
Paving High Street: How We Got Here
At High Street, we work with Rochester-area small businesses and non-profits every day by telling their stories through quality video and written content. We love Rochester, and we consider it a tremendous opportunity—and an important responsibility—to support its small businesses by telling their stories, and telling them well. So, you may ask, what's High Street's story? How did we get here? It started with a shared passion. A team of true entrepreneurial spirits, we were a
