

How Long Should A Video Be?
Photo by Mimi Thian on Unsplash You’ve done the research, you’ve hired a videographer, and you’re ready to make a promo video that will boost your brand and meet your business goals. But early on in production planning, you hit a snag. How long should your promo video be? Is there a golden number? We’ve heard the alarming stories of humans’ shrinking attention spans (comparing our minds to those of goldfish) and that videos over 30 seconds often go unwatched. Business owners