ROCHESTER REFORM TRAIL
SUNY RESEARCH FOUNDATION
"STEVE IS FRIENDLY, ENTHUSIASTIC, AND PROFESSIONAL. NOT ONLY DID HE CAPTURE OUR BUSINESS STORY IN A MOVING AND COMPELLING WAY, HE GAVE US AN OPPORTUNITY TO REACH LARGER AUDIENCES AND ENGAGE WITH OUR CUSTOMERS. HE EXCEEDED OUR EXPECTATIONS."
STEVE BOHN / GENERAL MANAGER / RAPID PRINT
The Rochester Reform Trail (RRT) is a "Landmarks of American History and Culture" workshop for educators across the country, funded by the SUNY Research Foundation and the National Endowment for the Humanities. Through field trips, scholarly presentations, and seminar-style discussions, participants explore the history of such landmarks as the Broad Street Aqueduct, the Erie Canal, Mount Hope Cemetery, the Susan B. Anthony House, the Seneca Falls Women's Rights National Historical Park, and others.
In an effort to increase awareness and bring more educators to the workshop, the program used video as a way to bring the workshop's biggest highlights to educators. RRT staff had already filmed hours of footage from their various field trips and presentations, but didn't know how to edit it all into the most effective viewing experience. We combed through and edited more than 14 hours of pre-recorded footage, ultimately producing six unique, storied vignettes—and four complete presentations—that perfectly capture the rich experience of the workshop. With story arch development, image stabilization, color correction and grading, audio correction and enhancement, and licensed soundtracks, we were able to transform ordinary footage into high-quality, professionally produced videos. We also had access to incredible historical images of Rochester landmarks, which we used to create a captivating intro sequence that unified and branded the entire campaign.