High Street

/ˈhī ˈˌstrēt/

 

The primary business street of towns or cities. Also a metonym for the concept of small businesses being the "social glue" that binds communities together.

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contact@highstreetmarketingco.com

585.210.9108

Rochester, New York

BOA EDITIONS, LTD.

"STEVE IS FRIENDLY, ENTHUSIASTIC, AND PROFESSIONAL. NOT ONLY DID HE CAPTURE OUR BUSINESS STORY IN A MOVING AND COMPELLING WAY, HE GAVE US AN OPPORTUNITY TO REACH LARGER AUDIENCES AND ENGAGE WITH OUR CUSTOMERS. HE EXCEEDED OUR EXPECTATIONS."

STEVE BOHN / GENERAL MANAGER / RAPID PRINT

When Pulitzer Prize and National Book Award-winning publisher BOA Editions started planning its milestone 40th anniversary, the organization wanted to harness and grow its national audience through blogging and video—in a big way. With the Seller package, BOA was able to launch a full-scale, yearlong content marketing campaign that dramatically increased its brand awareness, boosted audience engagement on social media, and helped meet and exceed its fundraising goals through a successful Major Gifts Campaign. 

We worked with BOA every step of the way—from identifying key target audiences to developing effective messaging strategy; from filming hours of stunning footage to delivering a year's worth of professionally produced blogsVloggers, Talkers, and Tellers. With such a breadth of rich, engaging content, BOA was able to stagger its messaging over time, leading up to the Los Angeles premier of its documentary-style film with video "teasers" and a global social media campaign.

 

With such an impressive roster of world-renowned authors, there was no better way to tell BOA's story and message than through the voices of these influential (and most articulate) artists. Educators all over the country recognized BOA's film as a rare and valuable resource for students, and it is screened in classrooms to this day.

Click here to see a full album of BOA's Seller package videos.